Rocket.Chat versus Hubspot

Rocket.Chat is a SaaS and genuine Free Open Source Software platform. They are developing an impressive range of communication and collaboration solutions for a wide variety of organizations, catering to industries like financial services, healthcare, and governments.

Open Source

Rocket.Chat, being Open Source, lets you review the code yourself or contribute to the project in their GitHub Repository. Unlike most providers, Rocket.Chat holds an MIT license, granting you full ownership and control over your code, data, privacy, and security. Detailed documentation for developers is available on the Rocket.Chat website, allowing you to build upon their framework and customize integrations.

One of their core products is Team Collaboration which you can set up as a privately hosted alternative to Slack. Of course, the use case for their software highlighted here is Customer Service and Engagement.

With Rocket.Chat you can manage live chat, email, SMS, and social media channels in a single security-oriented hub. The options and features at hand are mostly limited by your imagination.

Hubspot has a wide range of tools and products for inbound marketing, sales, and customer service. They offer 5 Hubs for each respective suite.

The idea for Hubspot was conceived in 2004 by two graduate students at MIT who saw the need for a more helpful, less interruptive, customer service platform. Nowadays, Hubspot has over 140,000 customers in 120+ countries and can be seen as one of Salesforce’s main competitors.

Hubspot’s products and plans are sorted into Hubs for Marketing, Sales, Customer Service, CMS, and Operations. You can combine the Hubs to create your own bundle or choose the complete Hubspot suite. Their Live Chat is included in the Free Tools plan of the Service Hub. This suite also includes the free features of their CRM Hub.

In 2017 Hubspot acquired a company named Motion.ai, a company purely focused on creating the best chatbots. Motion.ai is now known as Hubspot’s Chatbot Builder and is included in their CRM hub.

The Service Hub has integration options for more than 50 apps, most of which incur an additional fee.