Hubspot versus Intercom

Hubspot has a wide range of tools and products for inbound marketing, sales, and customer service. They offer 5 Hubs for each respective suite.

The idea for Hubspot was conceived in 2004 by two graduate students at MIT who saw the need for a more helpful, less interruptive, customer service platform. Nowadays, Hubspot has over 140,000 customers in 120+ countries and can be seen as one of Salesforce’s main competitors.

Hubspot’s products and plans are sorted into Hubs for Marketing, Sales, Customer Service, CMS, and Operations. You can combine the Hubs to create your own bundle or choose the complete Hubspot suite. Their Live Chat is included in the Free Tools plan of the Service Hub. This suite also includes the free features of their CRM Hub.

In 2017 Hubspot acquired a company named Motion.ai, a company purely focused on creating the best chatbots. Motion.ai is now known as Hubspot’s Chatbot Builder and is included in their CRM hub.

The Service Hub has integration options for more than 50 apps, most of which incur an additional fee.

Intercom has some of the world’s largest tech companies among its clients. As an industry-leading provider of live chat and in-app messaging, they have an impressive amount of features and an unrivaled level of customizability.

Intercom’s conversational support funnel is set up to efficiently filter support requests. Support tickets trickle through from proactive support to self-serve support via their knowledge base, to actual human support. Inbox automation can be set up to quickly prioritize tickets. Team efficiency and customer experience metrics are an integrated part of the platform.

Intercom leaves no matter to chance and knows that live chat needs to connect seamlessly with your existing software stack. For this purpose, an incredible number of integrations and apps in multiple categories can be found and installed through their app store.