HelpScout versus Hubspot

Founded in 2011, Help Scout has been a promotor of fully remote companies long before it reached mainstream popularity in mid-2020. With over 12.000 customers, they are a prominent player in the support-desk space. Help Scout is also a certified B-Corp.

Help Scout is a communication platform that helps teams across an organization have better conversations with their customers. Quick to set up and easy to use, companies use Help Scout to create email inboxes like support@ and info@, put live chat on their websites, build help centers, and more. All of those customer interactions flow into a single view that looks just like an inbox but offers powerful collaboration and automation tools under the hood.

Help Scouts offers an extensive collection of free templates, guides, courses, and resources in the Support Toolkit on their website. They also have a range of open source tools and APIs created by the community in the Help Scout GitHub repository

Hubspot has a wide range of tools and products for inbound marketing, sales, and customer service. They offer 5 Hubs for each respective suite.

The idea for Hubspot was conceived in 2004 by two graduate students at MIT who saw the need for a more helpful, less interruptive, customer service platform. Nowadays, Hubspot has over 140,000 customers in 120+ countries and can be seen as one of Salesforce’s main competitors.

Hubspot’s products and plans are sorted into Hubs for Marketing, Sales, Customer Service, CMS, and Operations. You can combine the Hubs to create your own bundle or choose the complete Hubspot suite. Their Live Chat is included in the Free Tools plan of the Service Hub. This suite also includes the free features of their CRM Hub.

In 2017 Hubspot acquired a company named Motion.ai, a company purely focused on creating the best chatbots. Motion.ai is now known as Hubspot’s Chatbot Builder and is included in their CRM hub.

The Service Hub has integration options for more than 50 apps, most of which incur an additional fee.