Gosquared versus HelpScout

Started in 2006, the British GoSquared defines itself as a provider of growth software for subscription businesses. Their services consist of customer engagement, live chat, and web analytics.

GoSquared live chat has integrations with platforms like WordPress, Zapier, and Zendesk. It offers the possibility to import customer data from a.o. Intercom and Salesforce. The number of available features for live chat is relatively limited.

Founded in 2011, Help Scout has been a promotor of fully remote companies long before it reached mainstream popularity in mid-2020. With over 12.000 customers, they are a prominent player in the support-desk space. Help Scout is also a certified B-Corp.

Help Scout is a communication platform that helps teams across an organization have better conversations with their customers. Quick to set up and easy to use, companies use Help Scout to create email inboxes like support@ and info@, put live chat on their websites, build help centers, and more. All of those customer interactions flow into a single view that looks just like an inbox but offers powerful collaboration and automation tools under the hood.

Help Scouts offers an extensive collection of free templates, guides, courses, and resources in the Support Toolkit on their website. They also have a range of open source tools and APIs created by the community in the Help Scout GitHub repository