Formilla versus Slaask

Formilla has been in business since 2012, mainly focusing on live chat and marketing automation. They also offer Managed Live Chat, which you can use to back up or outsource your customer service and let Formilla handle your chats with their highly-trained live chat agents.

Their live chat integrates with WordPress, Weebly, Shopify, Wix, Joomla, and more. It includes features like AI and custom chatbots, language support, and custom branding.

Slaask is hyperspecialized and 100% Slack-based. It allows you and your company to unify all of your internal and external communication: interact with your leads and customers wherever they are (your site, Facebook page, Twitter page, iOS app, Android app, your mailbox, etc.) from Slack.

Having your internal and external communication in the same place, tab-toggling is a thing of the past, no more time is wasted switching between different tools as everything happens in your Slack workspace.

Slaask offers a Marketplace, Meetings feature, and Conversation Flows to create specific paths for your customers to follow based on their needs. The flows can be either 100% automatic or combined with human interaction to filter incoming conversations and focus on the ones most important to your business.

We wrote an article that includes Slaask as one of the 6 best Slack Chat Providers in 2023.