Chatra versus POWR

Chatra, a live chat solution targeted mostly at small and medium-sized businesses, was bought by Sendinblue in 2021. It’s been announced that Chatra will merge into Sendinblue’s complete digital marketing and e-commerce suite.

The company profiles itself with its personal approach to customers, although they report having over 45,000 customers. Chatra hosts a self-published book and guides section on the website to help you improve your customer relation game.

POWR offers a complete suite of no-code eCommerce solutions with more than 60 apps and plugins, mostly aimed at platforms like WordPress, Squarespace, and Shopify. They have apps for social media tools, form builders, surveys, popups, payment buttons, website media, and of course, live chat.

Their live chat app connects through Facebook Messenger. A Facebook page and Messenger are required for the live chat app to function. Meaning, POWR live chat is not a suitable option for businesses that do not use Facebook or have compliance requirements that conflict with Meta’s policies and reputation.

The POWR website can be difficult to navigate and find all information you need, especially regarding the live chat and its features. The customization tool for the chat widget is easy to use and offers a lot of options. However, most options are only available in the more expensive plans.

Customers of POWR are mostly small businesses. A few of them share their success stories on the POWR.io website.